HJC AMERICA, INC.
511 S. Harbor Blvd. #V • La Habra • CA • 90631 • (Tel) 562.407.2186 • (Fax) 562.802.7706
MINIMUM ADVERTISED PRICE POLICY
FOR HJC PRODUCTS (EFFECTIVE September 1, 2015)
1. Introduction. HJC America, Inc. ("HJC") is committed to maintaining the superior quality and integrity of its line of
motorcycle helmets and related products and accessories ("HJC Products"). HJC has developed the following minimum advertised
price ("MAP") policy for its Dealers in order to promote advertising practices that preserve and enhance the reputation of HJC
Products for superior quality, and thereby encourage the long term success of HJC and its distribution network. The policy will
become effective September 1, 2015, and its terms supersede and replace any and all prior advertising policies distributed by
or on behalf of HJC.
2. Minimum Advertised Price. The MAP is defined as 0% off HJC's current manufacturer's suggested retail price (“MSRP”).
A copy of the current MSRP is attached to this policy. This policy prohibits all Dealers of HJC Products (“Dealers”) from
advertising any HJC Product to which this policy applies at a price which is less than the minimum advertised price as
established and/or modified by HJC, which it may do at any time in its sole discretion.
3. Scope of Policy. To the maximum extent permitted by law, this MAP Policy applies to all current HJC Products advertised
for sale by its Dealers in any media, including the Internet, television, radio, telephone, and print media, and in any form
including, for purposes of example only, flyers, posters, coupons, mailers, brochures, inserts, handbills, billboards, circulars,
newspapers, magazines, catalogs, email, text message or facsimile transmissions, T.V. or radio commercials, all forms of Internet
advertising including website display ads (for example, banner ads, pop-ups, popunders, floating ads, expanding ads, trick banners,
interstitial ads, etc.), text-based hyperlinks, social media advertising (for example, advertising on Internet forums or social
media sites such as Facebook, Twitter or LinkedIn, etc.), online auctions, advertisements or solicitations by email, text or instant
messaging, and public signage other than signage posted within Dealers’ physical (brick-and-mortar) retail store location(s) and
which is not visible from the outside such as through a window or other means.
Price advertising displayed in response to website features such as “Click for price”, “click -through” banner ads,
automated “bounce – back” pricing e -mails, “mouse over” displays, pre-formatted e-mail, text or instant messages, or
similar “automatic” price advertising, including advertising generated in response to placement of any HJC Product into an
internet “Shopping Cart,” clicking on a “Check -out” website link, or similar act, are all considered to be communications
initiated by the Dealer (rather than by the customer) and constitute “advertising” that violates this MAP Policy if it includes
below MAP pricing.
Similarly, use of e-commerce services such as Google Shopping, Price Grabber and Next Tag that result in advertised pricing
below MAP is also covered by this policy and is not permitted. The Dealer is responsible for monitoring and eliminating such
pricing, and Dealers that fail to do so are subject to penalties as stated in Paragraph 5 below. This policy applies strictly
to advertised prices. It does not create minimum resale prices or in any way restrict the Dealer's ability to determine its
own resale prices. Moreover, the policy is not intended to prohibit any Dealer from providing below MAP quotations on an
individual basis in response to a specific request for quotation by an individual customer; provided such response is not
automated and is given by person-to-person communication. “Person -to-person communication” means verbal and non-automated
communications with a customer by telephone or in the Dealer’s store. Dealers may indicate on their websites that customers
may contact the Dealer directly for a price quotation. However, advertised inducements suggesting that prices below MAP are
or may be available violate the policy. Examples of such inducements include, but are not limited to the following:
• “For best prices on this helmet, visit our store.”
• “Call (or email) us for lowest prices.”
• “This price too low to advertise.”
• “Click here (or mouse over) for best price.”
4. Administration of MAP Policy. This is a unilateral policy and it will be administered and enforced by HJC in its sole
discretion. “Unilateral” means one-sided, independent and/or by itself. In the context of HJC’s MAP policy, this means there
is no agreement, side agreement or any mutual decision between a Dealer and HJC to resell, market and/or advertise at any price.
Each Dealer must independently and unilaterally set its own pricing.
The MAP for any HJC Product will be determined by HJC and communicated to Dealers by HJC by Internet, email and/or in writing
from time to time. No external complaints or reports concerning this policy are solicited by HJC, nor will any such external
complaints or reports be used by HJC as a basis for enforcement of the policy. No employee or representative of HJC will discuss
or negotiate this policy with individual Dealers, other than to advise Dealers regarding the administration of the policy. Questions
regarding the policy should be directed to HJC via email at info@hjchelmets.com.
HJC may engage in monitoring of advertised prices of HJC Products to which this policy applies, either directly or via the use of
third parties. Third parties retained by HJC may engage in monitoring of Dealer advertisements and website advertising including,
but not limited to, review of advertised prices.
5. Violation of MAP Policy. While Dealers have the complete freedom to resell HJC Products at any price and to advertise
HJC Products in any manner that they choose (subject to the terms and conditions of the HJC Authorized Dealer Agreement), if HJC
verifies that a Dealer is advertising HJC Products below the MAP or is otherwise violating this policy, HJC will impose the
following penalties:
• Upon the first violation, HJC will issue a written notice of violation to the Dealer and will give the Dealer an opportunity
to remove from publication (including Internet) any price advertising that violates this policy.
• Upon a second violation, a second written notice will be issued, and the Dealer's right to purchase HJC products will
automatically be suspended for a period of 60 days after the date of second notice.
• Upon a third violation, a third written notice will be issued and, in HJC's sole discretion, the Dealer's right to purchase
HJC products will automatically be suspended for a period to be determined by HJC or the Dealer's HJC Authorized Dealer
Agreement will be terminated.
Separate violations will be deemed to have occurred if a violation continues after HJC has issued a notice of violation to
a Dealer (e.g., the same offending advertisement runs on multiple occasions or in different media). The preceding enforcement
measures are necessary to protect HJC's reputation and the integrity of its products.
6. Intentional Violations. Intentional failure to abide by this MAP Policy will result in sanctions unilaterally imposed
by HJC. The level of sanctions will be determined by HJC in its sole discretion. HJC does not intend to do business with Dealers
who degrade the image of HJC and its products. In the event of an intentional violation, HJC may choose to, but need not provide
prior notice or issue warnings before terminating a Dealers’ HJC Authorized Dealer Agreement or taking any other action under
this MAP Policy.
7. Other Violations. The following practices will also be treated as violations of the policy, on the basis that they
violate the spirit of the policy and may be used to circumvent the policy:
• The use of any rebate, discount, coupon, promotion, giveaway or incentive in any advertising by a Dealer where the cumulative
effect is to reduce the advertised price of any HJC Product below its MAP.
• The use of "click on," or "click through" buttons on a website, or any similar buttons or automated price quotation
transmission feature to provide automatic price quotations at below the MAP for any HJC Product.
• Any activity which HJC determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy.
8. Dealers with Multiple Locations or Outlets. For Dealers with multiple store locations or sale outlets (e.g., multiple
brick-and-mortar locations, brick-and-mortar locations plus one or more Internet outlets, multiple Internet outlets, etc.) a violation
of this policy by any one store location or sale outlets shall be considered a violation by the entire dealership.
9. Dealers Selling Through Websites. A Dealer may market, advertise or sell HJC brand products to end-user retail customers
through one or more websites, including (but not limited to) auction websites as eBay or Amazon (hereafter referred to as “Other Websites),
either under its HJC Authorized Dealer name or a different name, provided that:
• The Dealer first informs HJC in writing of its intent to begin marketing, advertising, and selling HJC Products over the Internet
and provides HJC with (a) the name of each website with which it is or intends to become affiliated or through which it intends
to advertise, market or sell HJC Products, and (b) the name or names under which it will be conducting business on these websites;
• Such sales are made by the Dealer to directly to end-user retail customers only, and not for resale by any other party
including an auction website, including by way of example and not limitation, by Ebay or Amazon, and;
• Such sales otherwise comply with the terms of the Dealer’s HJC Authorized Dealer Agreement and this MAP policy;
For Dealers who are already marketing, advertising and selling HJC Products though Internet websites, the above information must
be provided no later than the 30th day following announcement of this updated MAP policy.
In the event that a dealer elects to market, advertise or sell HJC Products on or through one or more Other Websites, this MAP
policy shall apply with equal force to all advertising of HJC Products thereon.
In the event that an Other Website is owned (directly or indirectly or in whole or in part) by an authorized
HJC Dealer or by one or more of its principals or his, her or their family members, the use of a name for such Other Website
other than the HJC Authorized Dealer name (or an alternate name provided to HJC in writing as required above) shall be
deemed conclusive evidence of an effort to circumvent the provisions of this MAP policy, for which HJC may terminate such
Dealer’s HJC Authorized Dealer status by notice to such Dealer without first or second warnings.
In the event that there is no commonality of ownership (directly or indirectly or in whole or in part) between the Dealer
and the Other Website, but the Dealer is selling products to such Other Website (directly or on a consignment or similar basis),
then the Dealer is in violation of its HJC Authorized Dealer Agreement which prohibits, among other things, sales of HJC products
by the Dealer to anyone other than a retail end-user customer. Violation of the HJC Authorized Dealer Agreement by a Dealer selling
to or providing any HJC product to any such Other Website is a material breach of such agreement, for which HJC may terminate
such Dealer’s HJC Authorized Dealer status by notice to such Dealer without first or second warnings.
10. Current Products Only. This policy shall apply only to current products and shall not apply to any non-current,
close-out or discontinued HJC products. The determination as to whether a product is no longer current, or is a close-out
or discontinued product, shall be made by HJC in its sole discretion. All HJC products shall be deemed current products as
described in HJC's website or other official materials from HJC.
11. Amendments. HJC reserves the right to amend or cancel this policy and/or its minimum advertised prices at any time
upon prior written notice to Dealers. Amendments to the policy will not apply to any Dealer advertising that has already been
prepared and is scheduled for delivery within 30 days after the date that HJC gives the Dealer notice of the amendment.
Otherwise, Dealers are responsible for observing the current version of this policy as well as the current MAP pricing.
SULLIVANS, INC.
• 121 Franklin Street • P.O. Box 598 • Hanson Ma. 02341 • Tel: (800) 343-5984 • Fax: (781) 294-8333
MINIMUM ADVERTISED PRICE POLICY
FOR JOE ROCKET, POWER TRIP, AND RAPID TRANSIT PRODUCTS (EFFECTIVE July 15th, 2013)
1. Sullivans, Inc. (“Sullivans”) is engaged in the sale and distribution of numerous products bearing trademarks or trade
names, “Joe Rocket®” and “Power Trip™ and Rapid Transit™ ”. It is Sullivans’ policy that no unauthorized use of any of the
foregoing trademarks or trade names, or any images, designs or likenesses thereof shall be permitted.
2. The following definitions shall be applicable:
a. The term “Dealer” shall mean any dealer or reseller, which is a customer of Sullivans for the resale of
Joe Rocket® and/or Power Trip™ and Rapid Transit™ products.
b. The term “Minimum Retail Price” is defined herein as “10% off the then Current Sullivans suggested manufacturer’s
retail price MSRP.”
c. The term “advertisement” or “advertising” shall mean any advertisement, announcement, Information, publication
or notice given or made by a Dealer in connection with solicitation of business for sales of Joe Rocket® or
Power Trip™ or Rapid Transit ™ products, in whatever medium now known, hereafter developed or which becomes
known, including print, radio, telegram, television, handbill, catalog, letter, electronic media, telecommunication,
Internet or online auction (including, but not limited to eBay.com, Amazon .com, Buy.com, Sears.com or any similar third
party sites). With respect to advertising and/or sales made via the Internet or other method, the entire website,
including any “shopping cart” or like website item depository, is part of the advertisement and/or sale.
3. Sullivans reserves the right, in its sole and absolute discretion, to refuse to sell to and to terminate
any Dealer’s authorization to advertise and/or sell Joe Rocket® and/or Power Trip™ or Rapid Transit™ products
who advertises and/or sells any such products at below the Minimum Retail Price suggested by Sullivans, as defined
in Section 2(b) hereinabove, regardless of the mode or manner of such advertising and/or sale (e.g., retail outlet, catalog, or online).
4. Sullivans also reserves the right, in its sole and absolute discretion, to refuse to sell or to
terminate any Dealer’s authorization to advertise or sell Joe Rocket® and/or Power Trip™ or Rapid Transit ™ products,
who engages in any other practice resulting in the advertising, pricing or selling of such products at less than the
Minimum Retail Price, including, but not limited to the use of rebates, free promotional items or giveaways, coupons,
or such other practices which have the affect of reducing the price of any product below the Minimum Retail Price.
5. This Policy shall apply only to current products and shall not apply to any close out, non-current or discontinued
Joe Rocket® or Power Trip™ or Rapid Transit ™ products, as shall be determined by Sullivans in its sole and absolute
discretion. Unless otherwise stated on Sullivans’ invoice, all invoices for Joe Rocket® or Power Trip™ or Rapid
Transit ™ products shall be for current products.
6. Sullivans’ policy with respect to the sale of Joe Rocket® or Power Trip™ or Rapid Transit ™ products is that
any Dealer purchasing same does so for resale to retail customers and not to other resellers. Dealers
are not licensed to sell Joe Rocket® or Power Trip™ or Rapid Transit™ products directly to Ebay.com, Buy.com,
Amazon.com, Sears.com or any similar third party sites.
7. Any dealer using a third party site such as, but not limited to, Ebay.com, Amazon.com, Sears.com, Buy.com,
to sell products through must comply with all applicable sections of the Advertising Policy including, but not limited, to Section 2(b).
8. In the event that any Dealer desires to sell any such products to another reseller, it shall first obtain advance written approval from Sullivan’s.
9. No dealer may use terms such as “email for best price”, “call for best price”, or “we match any price” in association
with any Joe Rocket® or Power Trip™ or Rapid Transit ™ products. These type of phrases imply the price will be below the
Minimum Retail Price as outlined in section 2b and therefore are a violation of the Advertising Policy.
10. Joe Rocket® or Power Trip™ or Rapid Transit™ products are not to be included in any general discount promotions
including, but not limited, to discount coupons. Not specifically excluding Joe Rocket® or Powertrip™ or Rapid Transit™ products
from such promotions is a violation of this advertising policy.
11. All Joe Rocket® or Power Trip™ or Rapid Transit™ products that are advertised must contain a reference to the
Sullivans suggested retail price for that product. It is the responsibility of the dealer to check and maintain the correct
pricing at all times.
12. Sullivans reserves the right, in its sole and absolute discretion, to modify or amend this policy, at any time and from time to time.
13. The foregoing policy shall be effective as of July 01, 2013.